Mark Twain
House & Museum
2024
Rebranding
Mark Twain House & Museum is one of the national historic landmarks, located in Hartford, CT. Rebranding MTH involves updating its visual identity, logos, and promotional mater. Incorporating interactive brochure and drawing workshop can provide memorable experience for the visitors. The goal is to develop a modern rebranding that is harmonizing with the both historic legacy of MTH and the connection with the contemporary audience
Previous Design
Too small image
Text-heavy
Better Image Choice
More Visually Clean and modern logo needed
Contents overflown
Visual Hierarchy needed
I identified design challenges that can be developed more from the previous design and target the overall tone to be modern, legacy, and elegant.
One of our clients' requests was to make the museum tour experience to be more interactive and engaging among the tourists. Therefore, I incorporated drawing page on the brochure so that the tourists can share their impressions and thoughts each other by displaying them on the board at the lobby.
Logo Design
The final logo draws inspiration from the outline of the Mark Twain House. Its geometric and sharp lines lend a contemporary aesthetic, while the name, rendered in an elegant font, reflects the heritage of the house.
Sketches
Final Design
Brochure
The brochure's design features two primary colors: dark green, inspired by the garden, and burgundy red, drawn from the house's red brick. A light beige color is used for the text to ensure readability. Inside, a single selected image of a room is showcased to maintain a simple and clean layout.
The last page is left blank, allowing people to draw freely.
Poster
The poster design comes in two versions. The first version features a simpler design with the logo and drawing workshop information, while the second version includes detailed instructions for the activity. Both designs emphasize color consistency and use a blurred image to enhance legibility.
Activity
The drawing workshop, which opened on May 22, 2024, was held in the lobby area.
The space featured prepared tables, printed instructions, color pens, and drawing brochures. After touring the house, visitors were encouraged to express their impressions, thoughts, and imaginations on the brochures. These artworks were then displayed on the wall, creating a visual gallery that intrigued and inspired incoming tourists, enhancing their anticipation of the house tour.
